When: February 4, 2016, 12:00 PM
Location: Researchers' Link, Discovery Building
Contact: 608-316-4483, firstname.lastname@example.org
Color: Effects on thought, experience, and action
Modern advances in color technology have made color an increasingly versatile part of human experience. For example, paints and LED lights have become broadly accessible and affordable, making it possible for individuals to customize their environments. In addition, colored screens and graphical user interfaces have been developed, making it easy to display and manipulate over 1 million colors for a broad variety of uses (e.g., data visualization, graphic design, and architectural modeling). With these advances, colors should be readily adaptable to produce designs that are enjoyable and communicative for specific individuals. However, researchers are only beginning to understand aesthetic responses to color and how colors can be successfully used for visual communication. My research aims to understand how colors influence the way people think, feel, and behave. I will begin this talk by presenting previous work on aesthetic response and on visual communication. I will then discuss ongoing research that extends basic principles in aesthetics and visualization to ask how humans act and feel in immersive environments. One study addresses the role of color in evacuation safety using the Oculus Rift, and another asks how color modulates emotion during a navigation task in a YURT ultimate reality theater. Finally, I will discuss connections between my research and the goals of the Living Environments Laboratory and the Wisconsin Institute for Discovery. Color is an inherently transdisciplinary topic of broad interest in psychology, design, architecture, engineering, computer science, neuroscience, art, literature, physics, biology, chemistry, and marketing. As a result, color is an exciting catalyst for transdisciplinary collaboration.
Karen is currently an Assistant Professor of Research in the Department of Cognitive, Linguistic, and Psychological Sciences (CLPS) at Brown University. Her main research program investigates how observers make predictions about objects and entities based on their cognitive and emotional responses to perceptual information. Karen received a Ph.D. in Psychology from University of California – Berkeley in 2011 and did a postdoc at Berkeley from 2011-2013. She has a B.A. in Psychology from Barnard College in 2005 with a Minor in Architecture (Magna Cum Laude).
All welcomed to attend. A student will be available to escort attendees who do not have WID building access. Please feel free to bring your lunch; coffee and cookies will be provided.