Hyo-jeong Kang

Hyo-jeong Kang
330 North Orchard Street
Madison WI 53715
Room B1160A

Years at WID

2016 - present


  • B.B.A., Business Administration, Ewha Womans University, South Korea
  • B.S., Clothing and Textile, Ewha Womans University, South Korea
  • M.S., Fashion Marketing, Seoul National University, South Korea

Research Description

Hyo-jeong Kang is a Ph.D. student studying Environmental Design. Her research interest has been developed around the interdisciplinary area of design, retailing and marketing. She is interested in how the design elements of retail stores affect consumer behavior. Her previous research works include developing a virtual retail store and investigation of consumer psychology and behavior in commercial environments. To better answer the research questions related to effects of visual merchandising on shopping experiences, she is currently exploring the use of 3D virtual reality technologies.