New Downtown Mural Celebrates World Beneath Our Feet

Kiba Freeman, Artist
Kiba Freeman, Artist of the Carbon Cycle mural. Photo: Keegen Kuehne

Madison, WI  – The Wisconsin Institute for Discovery (WID), a leading research institute at the University of Wisconsin–Madison, proudly announces the completion and unveiling of a vibrant new mural in the heart of downtown Madison. This stunning artwork, designed to inspire and unite, reflects WID’s commitment to blending science with art in engaging and interactive public-facing displays.

WID’s Science to Street Art initiative acts as a collaborative mechanism to create civic art that spotlights science and Wisconsin artists. Created by artist Stephon ‘Kiba’ Freeman from Stevens Point, the mural spans 15 x 7 feet and adorns the side of 318 West Gorham Street, near State Street. Through a captivating blend of colors, imagery, and symbolism, the mural encapsulates the spirit and diversity of our city both above ground and below.

“It was fascinating for me to learn that the dynamics occurring on a micro level mirror those on a macro level. Similar to how humans build and inhabit cities, even in less populated rural areas, smaller-scale versions of these interactions exist. Just as trees and their roots create micro cities, the vast universe with its stars and galaxies operates in a comparable manner, where we humans are the microcosm within it all,” says Kiba.

Jo Handelsman explains carbon cycle
Jo Handelsman, Director of the Wisconsin Institute for Discovery. Photo: Keegen Kuehne

The mural represents the collaborative efforts of UW-Madison scientists and the artist, who skillfully depicted how the process of photosynthesis, solar energy, molecules such as carbon and water are constantly regenerating the health of our soil. “Earth’s soils form some of the most complex habitats we’ve examined, and have a vital role in the carbon cycle as we understand it,” says Dr. Jo Handelsman, director of WID. From its bold strokes to intricate details done with spray paint, paint markers, freehand and stencils, the mural ties the vibrance of the city above to the energy and regeneration of our soil below.

“I’m delighted to share this mural with our community,” says Madison Mayor Satya Rhodes-Conway. “It’s a great example of the importance of both art and science in Madison, and the importance of bringing them together. I hope it will serve as a reminder of the importance of scientific literacy and education, and as a testament to Madison’s commitment to environmental stewardship.”

Visitors were invited to witness the official unveiling of the mural on July 15th at 318 West Gorham Steet. The informal event featured remarks from Mayor Rhodes-Conway, artist Kiba Freeman,  art director Chris Walker and WID director Jo Handelsman, as well the owner of the building, who recognized the significance of public art in creating a vibrant and inclusive community.

Mayor Satya Rhodes-Conway
Madison Mayor Satya Rhodes-Conway. Photo: Keegen Kuehne

The mural is accessible to the public and allows all individuals to experience its beauty and meaning firsthand. Residents, visitors, and art enthusiasts are encouraged to explore the mural, capture photographs, interact with the QR code, and share their experiences on social media using the hashtag [#MadisonCarbonCycle] to foster a sense of community engagement and appreciation.

The Wisconsin Institute for Discovery extends its gratitude to Kiba Freeman #kibafreeman for their exceptional talent and vision, as well as to Mary Lang Sollinger, Gregg Fergus, Chris Parker, and the Conroy Family Foundation for their support in bringing this remarkable artwork to fruition.

–Laura Red Eagle