Science Explains Why We Have Favorite Colors

Through a series of lab studies between 2010 and 2017, Karen Schloss, PhD and her collaborator, Stephen Palmer PhD, a researcher at UC Berkeley, set out to find out why we like certain colors more than others.
They hypothesized the Ecological Valence Theory (EVT), which they describe in their 2017 paper as the theory that “…people like/dislike a given color to the degree that they like/dislike all of the objects and entities that they associate with that color.”

Bacterial “zorbing” reveals a new type of social movement

While studying the three-member model microbial community, nicknamed The Hitchhikers of the Rhizosphere (THOR), researchers from professor of plant pathology and director of the Wisconsin Institute for Discovery Jo Handelsman and professor of biomedical engineering and Discovery Fellow David Beebe’s labs noticed cells moving in unexpected, unique ways under the microscope.

Two UW-Madison teams chosen 2021 WARF Innovation Award winners

Shaoqin “Sarah” Gong, professor of biomedical engineering; Zachary Morris, professor of human oncology; biomedical engineering postdoctoral researcher Ying Zhang and human oncology researcher Raghava Sriramaneni win one of the WARF Innovation awards for their work, Nanoparticle to Render Tumors More Susceptible to Treatment.

PICKET CHARLIE Table Read Audio Performance – Listen Today!

Picket Charlie is an environmental thriller about a US Forestry Ranger who must defend her island reserve of trees from a band of ruthless timber pirates in a near-future world ravaged by climate change. This table read production is a result of WID’s Science to Script Writer in Residency’s inaugural writer, Michael Graf.