Karen Schloss and Laurent Lessard are working on a method for matching colors to people’s expectations to send the right message — starting with the best colors for waste and recycling bins.
Karen Schloss talks about the psychology behind color preferences in an interview for Artsy.
Investigating how observers make predictions about objects and entities based on their cognitive and emotional responses to perceptual information; focusing on how people’s associations with colors influence cognitive processing in aesthetic response, judgment and decision making, and interpretation of information visualizations.
In a paper forthcoming in the journal Cognitive Science, Living Environments Lab professor Karen Schloss and her colleagues investigated whether and why color preferences change according to the season.
UW program powers New Yorker contest featuring Rob Nowak and NEXT software
Florida – Madison, WI – Barcelona, Spain
WID Optimization researchers have partnered with faculty across campus to work on ways to use computers to make better use of human brain power.
Tools for Discovery is a regular profile series that inspects the computer programs, gadgets and methods behind WID’s ideas and discoveries.
The New Yorker is using a machine learning system developed by WID Optimization researchers to sort through captions for their weekly cartoon caption contest.
For renowned primatologist Frans de Waal, observation tops the list of skills vital to his work.