Professor Karen Schloss of WID’s Visual Reasoning Lab tells the Wall Street Journal about the pitfalls of the rainbow-colored maps used to communicate during storms like the recent Hurricane Florence.
Karen Schloss and Laurent Lessard are working on a method for matching colors to people’s expectations to send the right message — starting with the best colors for waste and recycling bins.
Karen Schloss talks about the psychology behind color preferences in an interview for Artsy.
Investigating how observers make predictions about objects and entities based on their cognitive and emotional responses to perceptual information; focusing on how people’s associations with colors influence cognitive processing in aesthetic response, judgment and decision making, and interpretation of information visualizations.
In a paper forthcoming in the journal Cognitive Science, Living Environments Lab professor Karen Schloss and her colleagues investigated whether and why color preferences change according to the season.